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Short Code Quick Reference Guide
The information presented below is current as of November 2024
SUBSCRIPTION PROGRAMS
Call to Action (CTA):
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User must consent to opt-in. Language needs to:
- Be clear
- Include product description
- Message & data rates may apply
- Message frequency
- Opt-out instructions
- Privacy policy or link to privacy policy
- Link to complete terms & conditions (T&Cs)
-
Customer care instructions Reply HELP to [10DLC or toll-free #, website, or support email address] If displaying HELP keyword, include 10DLC with it
Opt-in Confirmation Prompt (Optional):
- Program brand name and/or product description
- Response command (Ex: Reply Y or PIN)
Welcome Message:
- Program brand name and/or product description
- Message frequency
- Message & data rates may apply
- Customer care contact info (Reply HELP for help, toll-free #, website, or support email address)
Ongoing Broadcast Copy:
- Program brand name and/or product description
- Opt out information
ONE-OFF PROGRAMS
Call to Action (CTA):
- Product description
- Msg & data rates may apply
- Privacy policy or link to privacy policy
- Link to complete terms & conditions (T&Cs) OR customer care instructions Reply HELP to [10DLC, toll-free #, website, or support email address] If displaying HELP keyword, include 10DLC with it
One-Off Reply:
- Program brand name and/or product description
TERMS & CONDITIONS
Terms may be full on CTA if the HELP disclosure includes the 10DLC or a form of customer care (toll-free #, website, or support email address).
If terms are not in full on CTA, the following is required:
- Program brand name and/or product description
- Message frequency (only for subscription)
- Msg & data rates may apply
- Customer care contact info (Reply HELP for help, toll-free #, website, or support email address)
PRIVACY POLICY
- Any language that hints or states personal info is shared or sold to third parties for marketing purposes is not allowed. No share–no disclose–no transfer.
- “We respect your privacy” or “we do not share data” is not sufficient.
- Must state that messaging application data will not be shared with third parties for marketing purposes.
T-Mobile Notes
The following use cases require additional complexity and review:
- Political campaigns
- Shopping cart reminders
- Donations
Consistency throughout the brief is required. The following must match in the messaging, the CTA, and the terms page:
- Program description
- Message frequency
Note: These (gray) marketing for financial institutions is not allowed (even at a direct lender).
Verizon Notes
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For OTP/2FA, there must be an alternative way to receive the passcode (ex: email).
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Content that must be avoided:
- Abandoned cart
- Financial incentives
- Financial aid *(remove industry speak, loan type, link to secure instrument)*
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Collections are not allowed